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The automotive industry is going through its biggest disruption in history.
A new generation of millennial and iGen buyers with their new decision-making criteria; the reality of ride share services as a mainstream alternative to car ownership; new manufacturers– such as Tesla, Rivian and Rimac – proving that small start-ups can raise funding and very quickly become significant and mainstream contenders; and government regulations pushing the entire industry to non-ICE powertrains, essentially forcing many established OEMs to
reinvent how they build vehicles. But within this disruption, is a huge opportunity to provide an all new driving experience.

Most of the Electronic vehicles today simply meet compliance, with new zero-emission powertrains, yet are still based on mechanical control and human decision-making and reaction times.

We can go much farther than this with all electric control and software to aid in driving decision and speed reaction time. We can deliver an all new driving experience.

Potential Motors’ mission is to enable this new experience.

team

At Potential Motors we have an intense passion for the next generation of mobility, driving our vision to enable an all-new driving experience based on a software-driven, fully electrified and intelligent drivetrain.

The team has its roots in ICE-to-EV conversions, SAE race teams, German automotive industry R&D, and building some of Canada’s most successful software companies.

We are passionate. We are innovative. And we are building the industry’s next-generation electrified drivetrain software.

Chris Ramsey

CBDO

Chris is a seasoned entrepreneur most notably building NCompass Labs (acquired by Microsoft, 2001) and co-founding and building Radian6 (acquired by Salesforce.com, 2011). In his 25 years in the software and software-as-a-service industry, Ramsey has helped build a variety of start-ups and also has held executive roles at larger global enterprises. Prior to Potential Motors, Ramsey served as Chief Customer Officer for Salesforce.com's Marketing Cloud division.

Chris Newton

Chief Scientist

Chris is a serial entrepreneur, and primary co-founder of Q1 Labs (acquired by IBM in 2011) and Radian6 (acquired by Salesforce.com in 2011). He has held various executive and technical roles in each company, such as CTO, and Chief Architect, as well heading the research departments that were in charge of leading each company's technical vision for the future.

Isaac Barkhouse

CTO

Isaac was the electrical engineering lead on his university’s formula SAE team and was heavily influenced the design of its electric race car. Isaac has automotive work experience in Germany working at Bosch Engineering GmbH in their electric mobility development division. In addition to his work experience, Isaac was also involved in developing racing vehicles for hobbyist racers, as well as building e-bikes, and other electrified mobility as a hobby. Isaac brings technical understanding and experience, as well as relentless motivation.

Nick Dowling

COO

Nick is an automotive EIT with a bachelor’s in mechanical engineering and a passion for innovative technology. He has spent the last half decade, inside and outside of academia, developing technical and soft skills to leave his mark on the automotive industry. This includes building cars, reviving and transitioning his university’s FSAE team to electric, and prototyping new ideas. Nick has a demonstrated history of developing and implementing strategies primarily aimed at efficient growth and expansion. He is meticulous, a natural leader, and maintains a smooth operating business.

Sam Poirier

President + CEO

Sam has a background in mechatronics engineering with past experience working on the design of mechanical and electrical systems in Germany for ThyssenKrupp. Sam is passionate about the issues facing mobility, and the change that electrification will bring to the industry. He is motivated by big problems drawing from his background in business and engineering to tackle the ever changing automotive landscape. He has always been passionate about sustainability and is a visionary for an eco friendly future.

Marcel Lebrun

Chairperson

Marcel's background includes co-founding two start-ups, leading a NASDAQ/TSX IPO and six acquisitions. Most recently, he was SVP & GM of Marketing Cloud at Salesforce.com, prior to which he was CEO of Radian6, where he led the $326M acquisition by Salesforce.com — the CVCA Deal of the Year in 2011.